Use as much equal lightning as possible (from left, right and top) to reduce shadows
Use a stable tripod to make sure the camera is centred and very steady (you will see tilting in 360° very easily)
Adjust the height of the camera to a person’s eye-level
Position the camera not too far from and not too close to your object of interest
Make sure to also take “neutral” 360° images – e.g. in the middle of the room (those images can serve later in the experience as menu background or intro image)
Rather take more photos than too few
Clean the room around the camera – make sure everything looks symmetrical and tidy (as this is a 360° picture you will see every little detail in the room – every trashcan, every paper on the floor, …)
Make sure the people in the back are not visible or stage them on purpose
You can, for example, take 1 photo of the object without people and 1 photo of the object (same camera position) with people – this way it will look like the object “came to life” (same goes not only for people but also for settings/position of the machine)
For more information please read our "Recommendations for taking 360° photos"One Pager.