Enhancing Employee Wellbeing with Virtual Reality
Generali Deutschland AG, dedicated to promoting employee health, encountered the challenge of effectively communicating the importance of wellness in the workplace. The objective was to craft an experience that not only informed but also actively engaged employees, underscoring the company’s commitment to their well-being.
As one of the largest insurance groups in Germany, Generali Deutschland operates as a part of the Generali Group, an Italy-based multinational that is among the world’s leading insurers. Generali Deutschland AG offers a wide range of insurance products and services including life, health, and property insurance, catering to both individual and corporate clients.
A Collaborative Leap into Virtual Reality (VR) for Health Awareness
Collaborative Effort: Partnered with Generali Deutschland AG to innovatively integrate VR into their annual Health Days, aiming to enrich employee wellness understanding.
Interactive VR Experience: Developed a Virtual Reality experience that illustrated various health practices, ensuring accessibility across multiple devices including VR headsets, mobile phones, tablets, and web browsers.
Widespread Employee Engagement: Achieved notable reach across 11 locations, such as Cologne, Karlsruhe, and Munich reflecting employee interest and participation.
Collaboration: Creating an Engaging Wellbeing Journey
Our partnership with Generali Deutschland AG was driven by a mutual vision of enhancing employee engagement through innovative technology. We embarked on developing a Virtual Reality experience that was both informative and immersive. Working closely together, we combined our expertise to craft content that resonated with their company values. The process involved careful planning, selection of relevant content, and ensuring a user-friendly experience across various platforms.
Impact and Transformation: A New Perspective on Health Communication
- Garnering >170 participants in a short span of three days.
- Successfully implemented across 11 locations.
- The initiative was well-received, marking a shift in how health and wellness are communicated in the corporate sphere.
Feedback from Generali Deutschland AG’s senior representatives underlined the success of the project. Diana Kanostrevac, Senior Innovation Consulting expressed, …
Lessons and Insights: Embracing VR Technology
Jessica Birkenheuer, HR Employability – Gesundheitsmanagement noted, …
