How Fraport AG uses Virtual Reality to create a stringent customer experience
An immersive solution for an interactive visitor center
Virtual insights into a fascinating world of experience
The virtual tour was created in collaboration with VRdirect and was created using the software company’s platform. The ability to easily integrate the Virtual Reality application in the web browser via the VRdirect platform was a decisive factor in choosing the solution – because the VR tour is played out on the Frankfurt Airport website and is thus freely accessible to all users of the site.
From Fraport’s point of view, the ease of use and intuitive user experience during use, as well as the possibility of expanding or adapting the existing solution in real time at any time, also played an important role in the decision in favor of the VRdirect platform.
A coherent customer experience - at home as well as on site
The virtual tour impressively demonstrates how the interplay of innovative technologies makes a stringent user experience possible even beyond the on-site experience. Interested parties can already start from home with an experience that actively involves the user, which continues and increases in the same way in the visitor center. Virtual Reality is a particularly suitable technology for this purpose, as the application can be made available for all end devices common to users with platforms such as VRdirect. With the consistent use of interactivity and immersion, Fraport AG proves that, according to its corporate claim, it not only ensures a good journey, but also an exciting customer experience.
